Token

TOKEN was founded in Taichung Taiwan in 2002 by James Chang, but it started many years before that. James chose the name TOKEN to represent the weapon you hold to win the game - your TOKEN. He surrounded himself with like-minded engineers and cyclists and the first products produced were high end head sets and bottom brackets, and at the heart of these products were extremely precise bearings. As the bearing innovation grew the brand became more focused on its core product offering of precise craftsmanship and have introduced the noteworthy Ninja Bottom Bracket, Shuriken Oversized Pulley, and high end range of wheels – answering many cyclists needs.