Soft Baits

If you're not fishing creature-type soft baits like the Zoom® Lizard, then you're missing out on some great all-around action.

A downsized version of the original, the Missile Baits Baby D Bomb delivers versatile, fish-catching performance that will find a home in every anglers tackle box.

The Missile Baits® D Bomb® is a bulky creature bait with a unique ribbed body that displaces a lot of water and has a straight fall.

The Missile Baits Baby D Stroyer is a downsized version of the original D Stroyer, and delivers versatile, fish-catching performance that deserves a home in the tackle box of every angler.

The Keitech Swing Impact is a proven Tournament winner.

A Plano 3700 Tackle Box ready to go with an 88 piece assortment of Zoom Baits! Over a $49 value!

If you're looking for a big worm with the right action to entice the biggest bass, look no further than the Zoom® Ol' Monster Worm

Designed with FLW Tour pro Luke Clausen, the Z-Man® FattyZ™ is ideal for power-finesse situations.

Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States.

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy!

The Z-Man® Finesse TRD™ (The Real Deal) offers the ideal finesse profile in a ready-to-fish package, eliminating the need to cut up ElaZtech® baits in an effort to craft the perfect finesse baits