Baits

If you're not fishing creature-type soft baits like the Zoom® Lizard, then you're missing out on some great all-around action.

The Damiki Vault is a tiny blade-vibration bait - great for targeting bass, as well as, various other fish species.

A downsized version of the original, the Missile Baits Baby D Bomb delivers versatile, fish-catching performance that will find a home in every anglers tackle box.

The Missile Baits® D Bomb® is a bulky creature bait with a unique ribbed body that displaces a lot of water and has a straight fall.

The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hardbait series in the world. It's been that way for over 25 years, and there's a good reason for this lipless crankbait's overwhelming popularity:

The Missile Baits Baby D Stroyer is a downsized version of the original D Stroyer, and delivers versatile, fish-catching performance that deserves a home in the tackle box of every angler.

Constructed of premium balsa wood, the Rapala® Ott's Garage Series Slim Crankbait boasts wobble and side-to-side action for realistic movement,

Cast it or troll it, the Berkley® Money Badger Crankbait excels at provoking strikes from bass and walleye with its wicked sounds and action.

The Keitech Swing Impact is a proven Tournament winner.

The Googan Squad Scout is a hard-bodied, suspending jerkbait that looks and swims like a lively baitfish.

The pros know. The original Strike King® Red Eyed Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour

The pros know. The original Strike King® Red Eyed Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour

A Plano 3700 Tackle Box ready to go with an 88 piece assortment of Zoom Baits! Over a $49 value!

Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productive lures ever invented.

If you're looking for a big worm with the right action to entice the biggest bass, look no further than the Zoom® Ol' Monster Worm

Designed with FLW Tour pro Luke Clausen, the Z-Man® FattyZ™ is ideal for power-finesse situations.

Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States.

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy!

The Z-Man® Finesse TRD™ (The Real Deal) offers the ideal finesse profile in a ready-to-fish package, eliminating the need to cut up ElaZtech® baits in an effort to craft the perfect finesse baits

Get more bites when fishing small waters with the morsel-sized Strike King® Bitsy Minnow crankbait.