Baits

Designed with FLW Tour pro Luke Clausen, the Z-Man® FattyZ™ is ideal for power-finesse situations.

Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States.

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy!

The Z-Man® Finesse TRD™ (The Real Deal) offers the ideal finesse profile in a ready-to-fish package, eliminating the need to cut up ElaZtech® baits in an effort to craft the perfect finesse baits

Get more bites when fishing small waters with the morsel-sized Strike King® Bitsy Minnow crankbait.

Bassmaster Classic® winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley® Frittside Crankbait,

When FLW Tour pro, 2006 Bassmaster champ & 2004 Forrest Wood Cup champ, Luke Clausen, approached Z Man with a new bait design, they listened.

3 irresistible bass fishing forces teamed up to create the Z-Man® Chatterbait® Jack Hammer Evergreen Custom Bladed Jig,